Field Testing.
Vendor Evaluation.
Supplier REGISTRATION.
Field Testing.
Vendor Evaluation.
Supplier REGISTRATION.
Field Testing.
Vendor Evaluation.
Supplier REGISTRATION.
Field Testing.
Vendor Evaluation.
Supplier REGISTRATION.





The Carabiner Group is an outdoor equipment consulting company; field testing products, proving actionable insight for companies to grow.
With decades of marketing & wilderness experience, the Carabiner Group offers an unparalleled perspective for marketing and testing outdoor equipment.
We provide detailed reports, comprised of professional-grade photography, demonstrating brand's capability that can be use for investor presentations, and your brands retail product submissions.
Third-party validation demonstrates due diligence and helps protect your brand against warranty claims, returns, and product liability concerns.
For industries dealing with potentially dangerous equipment, documented testing is often required by insurers and can reduce premiums while providing coverage security.
Every report we deliver customized to focus on practical improvements that aim to reduce costs while improve usability, and enhance your products market success.
We test your product alongside industry leaders, giving you clear insights into market position and performance gaps.
With nearly two decades of real-world product testing and consulting experience, Carabiner Group understands the intersection between product design, consumer demand, and store shelves. expectations.

Our team is built on a foundation of professionalism, expertise, and real-world experience.
Our account directors are not only university-educated in business and technical fields but also bring leadership and hands-on knowledge from their roles as Cadet and wilderness instructors.
This unique combination of academic excellence, structure
Our team is built on a foundation of professionalism, expertise, and real-world experience.
Our account directors are not only university-educated in business and technical fields but also bring leadership and hands-on knowledge from their roles as Cadet and wilderness instructors.
This unique combination of academic excellence, structured discipline, and practical survival training makes them exceptionally qualified to manage client relationships and understand the demands of products that must perform under pressure.
Our team’s diverse background ensures that every project is handled with precision, critical thinking, and a deep commitment to safety and success — for both brands and their customers.

Our mission is to empower companies through rigorous, unbiased product testing & actionable insights.
We serve as the critical bridge between product innovation and market success, ensuring that every item placed in the hands of consumers is reliable, refined, and ready.
By helping brands deliver products that meet the highest standards o
Our mission is to empower companies through rigorous, unbiased product testing & actionable insights.
We serve as the critical bridge between product innovation and market success, ensuring that every item placed in the hands of consumers is reliable, refined, and ready.
By helping brands deliver products that meet the highest standards of performance and safety, we not only protect consumers but also strengthen reputations, accelerate retail acceptance, and foster long-term business growth.

We offer a comprehensive suite of product analysis services, customizable to meet the unique needs of each client.
Field testing saves your company time and secures your brand's reputation. The Carabiner Group provides unbiased, independent field testing analysis of products, conducted by those who understand the requisites and standards t
We offer a comprehensive suite of product analysis services, customizable to meet the unique needs of each client.
Field testing saves your company time and secures your brand's reputation. The Carabiner Group provides unbiased, independent field testing analysis of products, conducted by those who understand the requisites and standards that retailers demand.
Retail Supplier Evaluation & Registration.
Retailers have stringent supplier onboarding processes to ensure that new products align with their quality, safety, and business standards.
Supplier evaluation and registration involve submitting detailed documentation, meeting regulatory requirements, and demonstrating that your product is market-ready.
At Carabiner Group, we specialize in guiding suppliers through this process, making it seamless and efficient. Whether you're a new brand looking to enter the retail space or an established company seeking expansion, our expertise ensures your product gets in front of the right buyers.
Account Director
Educated at McMaster University, Johnston's learned just as much, outside of the classroom.
With over a decade, and half a dozen certifications for wilderness, and survival expertise, he was recruited to the Carabiner Group in early 2025.
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